With a foundation of superior sales performance we take a ‘hands-on’ approach ensuring a smooth, confident and enjoyable sales journey. Our hand-on approach to business encompasses the following:
OPTIMIZE MARKET IMPACT
An ‘honest and open’ review of each home from a buyers perspective to ensure maximum market impact – this might involve simple tweaks, repairs, updates, furniture placement or staging. We have a full roster of consultants at hand to resolve any issue.
ASSESSMENT OF VALUE
Proper pricing is an art and fine balance between experience, market knowledge, evaluation of trends, intuition and customer objective. We walk each homeowner through a pricing strategy with an objective to ‘price it right’ out of the gate to avoid multiple price adjustments and long days on market.
We employ top-level talent that, depending upon the home, will include: dramatic staged stills, video and aerial drone photography.
As required, we engage professional measurement companies, appraisers, surveyors and others to ensure each home is ready for sale, without surprises down the road.
BROAD MARKETING REACH
Our approach is proven, smart, relevant and encompasses: MLS exposure, personal database, signage, realtor events, ‘open houses’, social media, website optimization, print, direct mail, and the unique opportunities of the Sotheby’s marketing engine (as detailed under ABOUT SOTHEBYS).
Adopt a detailed follow-up regime with all Realtors, visitors and prospects for honest feedback and reaction. We provide each client with ongoing prospect reports and updates on comparable sales activity.